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A little bit of Milan to NYCity

For the bar areaof his exclusive store in New York, Domenico Vacca wanted to convey the Italian spiritand exquisite taste, through the store walls. With our WallPepper®he presents a tailor-made project, bringing a little bit of Italy to New York: a special representation of the Milan’s Vittorio Emanuele Galleria, that crosses the counter bar as if it were naturally inside the Galleria.

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After all, New York is a little bit like the center of the world, and the desire to recreate Italy’s fine taste and the attention to details that is typical of the “Made in Italy” trait, constitutes the “fil-rouge” of Vacca’s brand. 

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Customizable, creative, soft and eco-friendly: WallPepper®finds the best solution in taking an image anywhere it’s needed. The result is stunning, creating for a moment the seeming of being in the center of Milan, shopping and having a drink; all of this is possible thanks to the quality of the materials used by WallPepper®, a support to imprint on feelings, artistic expressions, places and ideas. PVC-free, the coating is printed with eco-friendly inks, it’s perfect for contact situations or public places.

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Domenico Vacca: He’s become an icon in the big apple. A lawyer arrived in New York in the 90’s, in ten years he was able to take to the other side of the world the best of Italian design, for women and men, creating a high-end brand like no other in those times in the US, where everything is tailor-made, just like in a typical tailor shop in Naples.